Toyota | We Make It Easy
CHALLENGE: The process of buying a car is generally regarded as on par with getting a root canal or a visit to the proctologist.
INSIGHT: According to Autotrader, 54% of consumers would buy from a dealership that offers their preferred experience.
IDEA: Position Toyota as the automaker that makes the dealership experience EASY.
STRATEGY: Create a series of ads that juxtaposes the ease of buying and owning a Toyota versus life’s frustrations, annoyances, and mishaps.
CAMPAIGN TAGLINE: We Make It Easy
Me: Associate Creative Director | Copywriter
